Privacy Policy

Effective date: May 2026

This Privacy Policy explains how Clara & Maeve Boutique collects, uses, stores and shares your personal information when you visit our website, create an account, contact us or purchase our products.

For questions about this policy or the use of your personal information, contact us at support@clara-maeve.com.

1. Who We Are

Trading name: Clara & Maeve Boutique
Email: support@clara-maeve.com

For UK data-protection purposes, the legal business operating Clara & Maeve Boutique will normally act as the data controller for the personal information described in this policy.

A UK privacy notice should clearly explain why personal information is processed, how long it is retained and who it is shared with.

2. Personal Information We Collect

We may collect information that you provide directly and information collected automatically when you use our website.

Information you provide

This may include:

  • Your first and last name
  • Billing and delivery addresses
  • Email address
  • Telephone number
  • Account login information
  • Products ordered, sizes and preferences
  • Messages and customer-support enquiries
  • Returns, refund and complaint information
  • Marketing preferences
  • Payment and transaction information

Complete card details are generally processed securely by our payment providers rather than stored directly by Clara & Maeve.

Information collected automatically

When you browse our website, we may collect:

  • IP address
  • Device type and operating system
  • Browser type and version
  • Approximate location derived from your IP address
  • Pages and products viewed
  • Links and advertisements clicked
  • Referring website
  • Shopping-basket activity
  • Checkout and purchase activity
  • Cookie identifiers and similar technology data
  • Dates, times and duration of website visits

Personal data includes information relating to an identifiable person, such as a customer’s name or address. Businesses should understand what information they hold, why they need it and when it should be securely deleted.

3. How We Use Your Information

We may use personal information to:

  • Process, prepare and deliver your order
  • Take and verify payment
  • Send order confirmations and tracking updates
  • Manage returns, refunds and cancellations
  • Respond to customer-service enquiries
  • Detect and prevent fraud or unauthorised transactions
  • Protect our website and customers
  • Maintain business and accounting records
  • Improve our website, products and shopping experience
  • Measure website and advertising performance
  • Display relevant advertising where permitted
  • Send promotional emails when you have subscribed or when otherwise legally permitted
  • Meet our legal and regulatory obligations
  • Establish, exercise or defend legal claims

UK businesses that store or use customer information must follow applicable data-protection requirements.

4. Our Lawful Bases

We only process personal information when we have an appropriate legal basis.

Depending on the activity, we may rely on:

Contract

We process information needed to accept payment, fulfil orders, provide delivery updates, manage returns and respond to matters relating to your purchase.

Legal obligation

We may retain and use information where required for taxation, accounting, consumer-protection, fraud-prevention or other legal obligations.

Legitimate interests

We may process information when reasonably necessary to operate and improve our business, secure our website, prevent fraud, understand store performance and provide customer care—provided those interests do not override your rights.

Consent

We may rely on your consent for optional marketing, non-essential cookies or similar activities where consent is required. You may withdraw consent at any time.

The UK GDPR provides six possible lawful bases, and a valid basis must apply whenever personal information is collected or used.

5. Marketing Communications

When you subscribe to our newsletter, we may send:

  • New-collection announcements
  • Anniversary-event updates
  • Discounts and promotional offers
  • Basket reminders where permitted
  • Product and store news

You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting support@clara-maeve.com.

Withdrawing from marketing will not prevent us from sending necessary service messages about an existing order.

Organisations carrying out direct marketing must comply with both UK data-protection law and the Privacy and Electronic Communications Regulations.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to:

  • Operate essential website features
  • Remember basket contents and preferences
  • Keep accounts and checkout functions secure
  • Understand how visitors use the website
  • Measure store and advertising performance
  • Personalise content or advertising where permitted

Essential cookies may be required for the website to function.

Where required, analytics, advertising and other non-essential cookies will be used according to the choices available through our cookie banner. You may also control cookies through your browser settings, although disabling essential cookies may prevent some website functions from working correctly.

More information should be provided in a separate Cookie Policy or cookie-preferences panel listing the actual technologies used by your Shopify store.

7. How We Share Personal Information

We may share only the information reasonably necessary with service providers such as:

  • Shopify and website-hosting providers
  • Payment processors
  • Fraud-prevention and security providers
  • Warehousing and fulfilment partners
  • Couriers and postal operators
  • Customer-support and communication platforms
  • Email and SMS providers
  • Analytics and advertising providers
  • Accountants, insurers, professional advisers and auditors
  • Government bodies, regulators or law-enforcement authorities where legally required

We do not sell or rent personal information for money.

Some advertising platforms may process information for targeted advertising. Your ability to object, opt out or withdraw consent will depend on the processing involved and applicable law.

8. International Fulfilment and Data Transfers

Some products may be fulfilled by logistics partners outside the United Kingdom, including partners based in China or other countries.

To deliver an order, we may need to provide relevant details such as:

  • Customer name
  • Delivery address
  • Telephone number
  • Order contents
  • Shipping instructions

Some technology, payment, marketing and support providers may also process information outside the UK.

Where a transfer is subject to UK international-transfer rules, we will use an appropriate lawful transfer mechanism or safeguard where required. The UK GDPR applies specific rules when personal information is made available to a separate organisation outside the UK.

Orders containing several products may be divided into separate parcels. This does not change how your information is protected.

9. How Long We Retain Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • Fulfil and support orders
  • Meet accounting and tax obligations
  • Resolve disputes and chargebacks
  • Prevent fraud
  • Enforce agreements
  • Meet regulatory requirements

Different categories of information may have different retention periods.

Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer required, subject to any limited records needed to respect your opt-out.

When information is no longer required, we will delete, anonymise or securely dispose of it.

10. Security

We use appropriate organisational and technical measures intended to protect personal information against:

  • Unauthorised access
  • Accidental loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

However, no internet transmission or storage system can be guaranteed to be completely secure.

UK GDPR requires personal information to be protected through security measures appropriate to the risks involved.

11. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law may give you the right to:

  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion of information
  • Request restriction of processing
  • Object to particular processing
  • Request transfer of eligible information
  • Withdraw consent
  • Object to direct marketing
  • Complain to the Information Commissioner’s Office

Some rights are subject to legal conditions and exceptions.

To make a request, email support@clara-maeve.com. We may ask for information needed to verify your identity before completing the request.

A compliant privacy notice should explain how individuals can access, correct or request deletion of their information and how they can complain to the ICO.

12. Complaints

Please contact us first so we have an opportunity to address your concern:

Email: support@clara-maeve.com

You also have the right to raise a concern with the UK’s data-protection regulator, the Information Commissioner’s Office, where applicable.

13. Children’s Information

Our website and products are intended for customers able to enter into a valid purchase agreement.

We do not knowingly collect personal information directly from children for marketing purposes. If you believe a child has provided personal information improperly, contact us so we can investigate and take appropriate action.

14. Third-Party Links

Our website may contain links to external websites or services.

Those organisations operate under their own privacy policies, and we are not responsible for their privacy practices. We recommend reviewing the relevant privacy notice before providing personal information to an external service.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to:

  • Our services
  • Service providers
  • Technology
  • Business operations
  • Legal or regulatory requirements

The effective date at the top indicates when this version took effect. Material updates will be displayed on this page or communicated through another appropriate method.

16. Contact Us

For questions, requests or complaints relating to privacy, contact:

Clara & Maeve Boutique
Email: support@clara-maeve.com

Customer-care hours:
Monday–Friday: 9:00–17:00 UK time
Saturday and Sunday: Closed